Land Rover est une marque automobile spécialisée dans les véhicules tout-terrain et SUV.
La marque a été fondée par Rover, qui a disparu en 2005. Les premiers véhicules nommés Land Rover ont été construits pendant l'été 1947. Pour nombre d'adeptes du tout-terrain, le Land Rover est un art de vivre. Il est de conception simple et robuste, apte à rouler dans des environnements exigeants. Ce véhicule a été nommé pendant plusieurs années comme étant "La reine des 4X4".
Les ventes du constructeur en 2013 atteignent 348 338 unités, en croissance de 15% par rapport 2012.
The Land Rover Freelander is a compact sport utility vehicle (SUV) produced by the British manufacturer Land Rover, in both two-wheel and four-wheel drive versions. The current generation is sold as the LR2 in North America and as the Freelander 2 in Europe. It uses a monocoque (unibody) structure, in common with almost all other crossovers in its class, but unlike traditional SUVs that were built with body-on-frame designs. The Freelander replacement will be renamed Discovery Sport and be sold in 2015.
Market research by the Rover Group in the late 1980s suggested that Land Rover could enter the compact SUV market segment. In the early 1990s, the Rover Group had a restricted product development budget and looked for a partner to develop the project, which was codenamed CB40 (after Canley Building 40, where the concept was initially developed). Rover's then-partner Honda declined and chose to develop its own CR-V model that was launched in 1997.
Rover decided to go it alone with the CB40, using existing parts and components, as it had done with the MGF roadster. When BMW took over Rover Group in 1994, the CB40 project received the capital it needed to proceed. In December 2007, Autocar reported that early development designs and sketches of the Freelander featured Hyundai badging, suggesting that a tie up between both manufacturers was being proposed.